I managed FCUW's Instagram account (@fencingclubuw) from 2021 to 2023. As Tournament & Event Coordinator for the club in my senior year, I had direct control and leadership over the club's social media accounts and marketing. On the right is the style guide I created to help FCUW maintain brand consistency. The FCUW Instagram almost doubled in followers during the 2022-2023 season, and the page also had more interactions, comments, likes, and shares during that time.

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The club also increased its recruitment and fundraising efforts starting in the fall of 2021. I designed 2 posters, advertising it to new members in the fall semester; printing and posting the flyers in the student unions, dorms, and other academic buildings. I also created promotional flyers for members to share to promote club fundraisers. Along with photo only posts, the Instagram page contains 3 main types of designed posts: informational posts, promotional flyers, and tournament results and updates.